In clothing, as in everything else, I believe in shopping locally, and it’s not just because when you shop locally you are helping everybody out, including yourself. Nope. I shop locally because I want to look that clerk in the eye. I want to see what she does when I ask the touchstone question: “Does my ass look big in these pants?” When you find a store you can trust, you stick with them.
On the other hand, if I want to become a Greener and Completely Better Person I need to identify clothing that does the least harm to the environment and to people. My visit to Kinna Sohna was just the first trip out, and that one was easy, because Sartaj, the owner, has a face-to-face relationship with her suppliers. Not all Stratford retailers can say that. It’s not their fault, it’s just the nature of retail these days.
I want to set up a list of local merchants who stock ethical merchandise, but I need a tool to help me be sure a label is really what it represents itself to be. So I looked around for something portable and reasonably comprehensive. I chose Good on You, an app for iOS and Android. There are others, but I like the philosophy of this app; it applauds companies that are doing well, and encourages others to do better. Really, there’s no point in being nasty about it. We’re all in this together.
The app, as the name implies, is from Australia, established by the nonprofit Ethical Consumers Australia. It rates labels for their treatment of their workers, for their attention to the environment, and for their transparency. They seem to be expanding fast, and although they don’t have some of the Canadian suppliers I looked for, they do have Canadian content, like this article on Canadian designer Jennifer Fukushima (You can find Fukushima clothing and accessories at Resonance, 23 Downie Street).
So that’s it for a start. I’ll be trying out my ideas next week with a shopping trip to downtown Stratford. There are a lot of labels, and a lot of research to do. If you use the Good on You app, let me know how it’s working for you. If you know of a better one, let me know that too. Happy shopping!